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NBA’s Christmas Game Gets Animated With Mickey and Minnie for ‘Dunk the Halls’
The NBA Christmas game will get animated with ESPN's 'Dunk the Halls.'
Paul Benedict, Chief Executive Officer of Sony’s Beyond Sports, shared that the team behind “Dunk The Halls” took into consideration the rising stardom of Wembanyama as a major asset in attracting international audiences. Because Wembanyama led France to the Olympic gold medal match this summer, and because Paris is six hours ahead of New York’s Eastern Time zone, the content will likely have some distribution on InterNational League Pass. He added that the team has weaved an effective combination of relevant, timely NBA topics through Carter’s commentary as well as an engaging graphics package boasting aesthetic elements such as lower thirds, full screens and more.
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