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NBA Scores Most-Watched Christmas Day In Five Years With Assist From Lakers-Warriors Showdown
The Lakers vs. Warriors game was the most-watched NBA Regular Season and Christmas Day game in five years, with viewership up 84%, the NBA said.
While LeBron James is one-half of a long-discussed debate about the greatest of all time, there’s no question that the NBA ‘s Yuletide matchup between the Los Angeles Lakers and Golden State Warriors delivered — ratings – and thrill-wise. According to the association, the day generated more than 500 million video views across all NBA social media platforms — an all-time record. Distributed in 214 countries and territories, the five-game slate also garnered the most-viewed Christmas Day ever on NBA League Pass, the organization’s subscription-based cable channel.
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