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NBA Rights Chase Will Reportedly Draw Hefty NBCUniversal Bid, With Amazon Looking To Lock League’s First National Streaming Deal
The NBA's new round of rights negotiations has reportedly lured NBCUniversal back to the league after an absence of more than two decades.
The streaming outlet has exclusive rights to Thursday Night Football, making it a smaller but potent player and reducing the pool of games for traditional companies. In a sign of the times, broadcast TV is playing a bigger role in this round of negotiations, following two decades of most NBA games being found on cable. NBCU’s bid, the Journal reported, is said to involve NBC as a key asset, along with Peacock, whose NFL streams have seen success in recent months.
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