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NBA Inches Closer To Locking Up $76 Billion In Media Rights Deals
The NBA is moving closer to clinching media rights deals worth $76 billion, though the league's future with Turner Sports is clouded by uncertainty.
The NBA is moving ever closer to clinching a set of media rights deals worth a total of $76 billion, even as uncertainty continues to swirl around the league’s future with longtime partner Turner Sports. Since taking the helm of the company as CEO in 2022, David Zaslav has systematically cut billions in costs, at times provoking the creative community by ditching finished projects in the name of tax benefits or other financial gain. NBA Commissioner Adam Silver, long before negotiations, said he believed $75 billion, about three times the level of the previous rights deals, was a realistic target.
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