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NBA Finalizes Massive Rights Deals With NBC, Amazon, ESPN, Setting Up Possible Warner Showdown
The NBA has finalized new rights deals with Amazon, Disney and NBCUniversal, setting up a potential legal showdown with Warner Bros. Discovery
In a fast-growing era of streaming video, sports represent one of the few genres that continue to lure the large, simultaneous crowds that advertisers, distributors and the leagues themselves crave. Disney could pay approximately $2.6 billion per year under a new 11-year contract for a smaller passel of games than it currently enjoys, according to people familiar with the talks. Amazon could pay around $1.8 billion per year for a new package that would give the NBA a new foothold with a major streaming platform that has already expanded the NFL’s reach among broadband audiences.
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