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Navigating Global Conflict: How TV Sales Houses Are Responding To The Devastation In Israel, Gaza & Ukraine — London TV Screenings
London TV Screenings: Israel & Ukraine distributors like Keshet, Yes Studios have talked conflict and international outreach.
After they had somewhat recovered from the initial shock, Bataeva-Dokalenko says her team was forced to face up to the reality of having a “very limited amount of content compared to the pre-war years.” To counter this, it expanded to distributing shows from third-party producers, while “acquiring a unique co-production experience with international collaborations at a level we did not have before the war,” with a focus on documentaries. Kelly Wright, MD of distribution for Israel’s best-known seller, Keshet, stresses the benefits of being part of a large, vertically-integrated outfit when the going gets tough and content demands are changing rapidly, helped by having hubs across the world. Furthermore, Keshet has been busy striking deals for “compelling” dramas such as Series Mania competition winner A Body that Works, which was picked up by Netflix and others, while demand for “scalable, fun, escapist fare” is of “particular interest to buyers” and will be on the table at the London TV Screenings.
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