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National Animation Museum Commissions Design Firm MinaLima For Branding


The National Animation Museum has commissioned graphic design studio MinaLima to create the identity, branding, and logo for its proposed museum.

Still in its early planning stages, the project is led by CEO/founder Eddie Newquist and a board that includes producer and former Dreamworks Animation chief Chris DeFaria, Oscar-winner Chris Buck ( Frozen), Disney’s vice president of cinema partnerships David Sieden, Universal Creative senior manager Kerri Balabas, and former Disney exec and co-founder of Iwerks Stan Kinsey. “MinaLima’s unparalleled expertise in design and storytelling aligns perfectly with our vision for the National Animation Museum. “Our goal is to create a visual language that pays homage to the rich heritage of animation while also sparking curiosity and excitement for museum visitors,” adds Eduardo Lima, co-founder of MinaLima, whose design commissions have included work for the Wizarding World of Harry Potter and “Fantastic Beasts” series.

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