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Nate Burleson Faces a Super Bowl Tougher Than Any Football Player’s
Nate Burleson faces a challenging run at the Super Bowl, as he is assigned to cover it for CBS Sports, CBS News and Nickelodeon
As halftime approaches, he will have to leave a broadcast booth filled with Nickelodeon favorites, including the actors who voice SpongeBob SquarePants and Patrick Star, change out of what is likely to be a brightly colored wardrobe, put on more typical clothes, and rush to an elevator so he can get down to the field at Allegiant Stadium in Paradise, Nevada, where “The NFL Today” has its own outdoor set. The company, increasingly viewed by Wall Street as an acquisition target, is eager to show that its facility with content can continue to draw the big crowds that investors, advertisers and distributors crave in an era when the rise of streaming video has splintered most TV audiences. He’s enjoying developing his skills in crafting features that take him out of the studio at “CBS Mornings.” But he also has other interests, including producing a documentary project about the former NFL wide receiver Jerry Rice.
Or read this on Variety