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Nashville Barroom Takeovers By Spotify, SiriusXM and Others Become Larger Factor at CMA Fest

Nashville "barroom takeovers" from Spotify, iHeartMedia, Warner Music Nashville and others become a larger factor during CMA Fest.

But the growth most evident at this year’s festival was the bulging presence of “barroom takeovers.” From Spotify to iHeartMedia to Warner Music Nashville and even Billboard, at least 11 labels, booking agencies and other organizations rented out performance spaces — or even entire buildings — for a range of extracurricular concerts. In the last year alone, Garth Brooks, Eric Church and Morgan Wallen have all opened the doors on new clubs along Lower Broadway, and Lainey Wilson took over the FGL House from Florida Georgia Line, rebranding as Bell Bottoms Up. While the festival itself yielded more than 300 artist performances, Spotify House trotted out 40 acts — including BRELAND, Tyler Hubbard and Dustin Lynch — during its three-day run at the Blake Shelton-affiliated Ole Red.

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