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NASCAR Strikes Pact With CAA as Sports Documentaries Gain Traction (EXCLUSIVE)


NASCAR has signed a representation deal with CAA that is likely to focus on NASCAR Studios, a production arm of the auto racing league

The auto-racing league has signed on with CAA for representation, and the alliance will bolster NASCAR Studios, a production arm established in 2022 to work with teams, sponsors, tracks and drives to develop an array of media projects. CAA will work with NASCAR Studios to develop strategic relationships across its existing IP in film, television, music, and podcasts, and grow the brand with diverse new talent The project is one of an increasing number of in-depth looks at sports activity granted by the leagues that promote it that have become popular on streaming services including Netflix and Amazon Prime Video, among others.

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