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MVP Kids Scores Toonz Media, BLKBX Originals Deal for TV Series, Roblox Game (EXCLUSIVE)
Toonz Media Group is partnering with BLKBX Originals and MVP Kids to develop a 3D animated series and Roblox game based on the children's brand.
The deal will see the production of 52 seven-minute episodes aimed at expanding the reach of MVP Kids’ diverse cast of characters beyond their established book and curriculum empire. The studio, known for collaborations with heavy hitters like Marvel (“Wolverine and the X-Men”) and Universal (“Mostly Ghostly”), will leverage its animation chops to bring MVP Kids’ message of individuality to the small screen. It’s a strategic play that taps into Roblox’s massive youth audience – a platform that’s become increasingly attractive to entertainment brands looking to extend their IP beyond traditional media.
Or read this on Variety