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Musicians and users concerned as Universal music taken off TikTok
Contractual dispute between Universal Music Group and social media giant results in removal of thousands of songs, and loss of marketing clout for musicians
It means that users’ videos can no longer be soundtracked by music from hundreds of artists ranging from megastars such as Taylor Swift, Abba and Harry Styles to emerging musicians, with fans quickly expressing dismay on social media. TikTok said UMG had “chosen to walk away from the powerful support of a platform with well over a billion users that serves as a free promotional and discovery vehicle for their talent”. Viral dance challenges on TikTok complete with a song soundtrack, for example, have helped to propel stars such as Megan Thee Stallion and Victoria Monét to wider fame.
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