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Music Party Game ‘Hitster’ Adapted As TV Game Show By ‘Heartbreak High’ Makers Fremantle & NewBe — MIPCOM
Game popular among Millennials and Gen Zs is being retooled for television.
“Having already achieved huge international success as a game, Hitster ’suniversal themes and mix of interactive music play create an instant party at home that we’re confident will transfer and be enjoyed on TV screens,” said Vasha Wallace, EVP, Global Acquisitions & Development at Fremantle. “For the first time, a party game has become the center of watercooler conversations, something previously only TV shows could achieve,” added Jeroen Koopman, founder and CEO at NewBe. “After playing the game, hearing the inspiring story of its founder, Marcus Carleson, and meeting with the team at Jumbo Group, we were confident it had the makings of a TV hit.
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