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Tove Lo’s indie label Pretty Swede Records has signed Googly Eyes as its first artist.

Tove Lo ’s independent label, Pretty Swede Records, has signed googly eyes ahead of the release of her debut EP, “Starlet Sellout,” due out Sept. 27. “To begin collecting royalties on their songs, creators need to sign up with the proper rights organizations—altogether a confusing process for most,” added AllTrack Founder and CEO Hayden Bower. Since teaming up, Jaya has landed a placement on Da Baby’s upcoming album, and is currently working on records for Oxlade, RunTown, Lion King 2, and a number of Nigerian artists.

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