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Music Industry Moves: Gravel Road Inks Willie Jones; Create Music Group Acquires Ostereo
Troye Sivan strikes a multi-year partnership with Smirnoff as the brand's 'chief vibes officer.'
Stephanie Jacoby, senior vice president of Global Vodkas, said: “We are so excited to partner with Troye – as someone who radiates joy and shares our ‘We Do We’ spirit he is the ultimate vibe shifter for his fans all around the world. In his new role, Lipson will continue to oversee the team that encompasses streaming, e-commerce, data, retail, gaming, sports marketing, media planning, catalog initiatives and more. Retroactive to the 2022 distribution period, the multi-lateral agreement between SoundExchange and SAMPRA will benefit performers from both countries whose music is played in a variety of applications (referred to as “neighboring rights”) in the United States and in South Africa.
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