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Music fans and artists hit back as Spotify CEO claims "the cost of creating content" is "close to zero”

Artists and music fans have hit back at Spotify’s CEO, after he claimed that "the cost of creating content" is "close to zero”.

Daniel Ek, the CEO of the streaming giant, sparked backlash following the comments he made yesterday (May 29) – implying that it is easier and more affordable than ever to create “content” thanks to modern technology. “Their whole business model was stealing music, using it to build a foundation and then come to terms afterwards using record companies negotiations to then insist they dont have to pay the artists & songwriters,” another user wrote. As well as emerging talent vocalising how the rise of streaming has hindered their growth, more established names have also come forward to voice their concerns about the consequences of companies like Spotify dominating the scene.

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