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MUSIC AWARDS JAPAN’s Best Vocaloid Culture Song Entries Highlight Different Domestic & International Trends


The fourth installment of Billboard Japan’s series exploring the trends & characteristics of MAJ will focus on the Best Vocaloid Culture Song entries.

Music created using Vocaloid software has developed in a unique way in Japan and we’ll assess how it’s currently being listened to around the world by breaking down various data of the category’s entries. Songs using other voicebanks, such as Kanaria’s “KING” (GUMI), Sasuke Haraguchi’s “Hito Mania” (Kasane Teto), and Iyowa’s “Kyukurarin” (KAFU) are popular in these countries as well. Due to its cultural proximity to Japan, other East Asian countries have relatively mature markets for Vocaloid music, which is probably why the preferences for songs using different virtual voices diversified faster than in other regions.

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