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MTV EMAs Executive Producer Bruce Gillmer Talks Embracing Latin and K-Pop, Staying Relevant and Honoring Liam Payne


MTV’s EMA executive producer Bruce Gillmer talks with Billboard about embracing Latin and K-Pop, staying relevant and honoring the late Liam Payne.

Hosted by Rita Ora, the show will feature performances by LE SSERAFIM, Peso Pluma, Tyla, Benson Boone, RAYE, Shawn Mendes, Teddy Swims, The Warning and Pet Shop Boys, who will receive the first ever MTV EMA Pop Pioneers Award. George Michael [performing] “Freedom.” And in the years to follow the biggest artists in the world have come across our stage: Madonna, Jennifer Lopez, Shakira, Miley, Eminem, David Bowie, Bon Jovi, you could go on and on. This year’s EMAs host Rita Ora previously recorded a song with Liam Payne – 2018’s “For You (Fifty Shades Freed).” Will you be paying tribute to the former One Direction star, who died last month after falling from a hotel balcony in Buenos Aires, in the show?

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