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MSNBC’s Primetime ‘Avengers’: Rachel Maddow, Nicolle Wallace and Joy Reid Assemble to Battle Cable News’ Old Rules
MSNBC is gradually increasing use of a concept it calls 'The Avengers,' which puts all its hosts, including Maddow, Reid and Wallace, on screen
Maddow, Wallace and Reid join the rest of the hosts of the NBCUniversal-backed outlet’s opinion and analysis shows — Chris Hayes, Lawrence O’Donnell, Alex Wagner, Ari Melber, Jen Psaki and Stephanie Ruhle — in a concept that breaks down the hour-by-hour schedule so typical of cable news and attempts to turn a single evening’s coverage into an event. Cory Gnazzo typically oversees Maddow’s Monday-night program on MSNBC, while Patrick Burkey is deeply involved with special events, including Election Night, as well as Wallace’s daily “Deadline: White House.” Producers who usually work with each anchor are on hand as well. The goal is typically to let the different anchors speak, and not rely so heavily on outside guests (Hillary Clinton was once booked on a night when MSNBC went to the “Avengers” format, and the network made sure to use her appearance as part of the proceedings).The producers acknowledge things work better when everyone is in on set in New York, with Alex Wagner occasionally dispatched to give viewers color and detail from a particular place or event, like a national convention.
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