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MSNBC Wants to Meet More Fans Without Using Its Cable Network
MSNBC is planning to rev up its live-events strategy, believing it can engage more of its fans even as traditional cable audiences erode
When Rashida Jones, the president of the NBCUniversal-backed cable network wandered around the lobby of the Brooklyn Academy of Music this past Saturday, she was struck by how many of the people she met hailed from outside the area. Saturday’s event represented “a starting point that spoke to the potential of where we can bring the live business in the year ahead,” says Rebecca Kutler, MSNBC’s senior vice president of content strategy. Kutler says she was inspired by talking to an attendee this weekend from Florida – not known in recent years as a state that would naturally have an MSNBC base – who wondered if the network might consider hosting a dinner for its Florida-based backers.
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