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MSNBC Faces Potential for Big Changes in Comcast Cable Spin-Off
At a meeting of MSNBC personnel, Mark Lazarus, who will head a new Comcast backed cable spin off could not say if the outlet's name might change
Lazarus told an audience that included Rachel Maddow, Chris Jansing and Katy Tur that he was not sure whether MSNBC would have to change its identity as part of the transaction, which will split the cable network and its business-news sibling CNBC from NBC News and NBCUniversal. MSNBC’s newsgathering process may also be ripe for transformation in the coming transaction, with people familiar with the meeting indicating the executive did not have immediate answers about whether a unit for collecting and verifying news separate from that of NBC would have to “built from scratch.” During the meeting, Lazarus described the new company as “a well-funded start-up,” these people said, and indicated the new entity would have a presence in Manhattan, but noted that executives weren’t certain at present where the corporation would be based.
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