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Moviegoers Want More Comedies, Thrillers and Action Titles, Global Cinema Study Finds
Audiences worldwide want more comedies, thrillers and action movies in theaters, according to a new survey from the Global Cinema Foundation.
More than 68,000 respondents in 15 markets around the world were polled on their feelings about moviegoing, with 72% agreeing that going to a movie in a theater is a good value for the money. The Advisory Board includes 75 exhibition companies and 29 associations, collectively representing 65-70% of the global box office. We also want to shine a light on the investment in innovation in cinema experiences worldwide, which is driving ticket price growth and supporting record-breaking box office results globally.”
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