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Movie Theaters Are Full Again. But Will They Stay That Way?
Can the U.S. film business maintain its momentum coming out of the summer and into 2025?
It confirmed the growing chorus of pessimists pointing everywhere from exhibition-company stock prices to theater closures as signs that movies were never going to recover from the 1-2 punch of the pandemic and the strikes. And yet somehow June kicked off a two-month hot streak in which not only did the biggest hits (i.e. Disney’s “Deadpool & Wolverine”) perform stronger than ever, even lesser franchises (i.e. Sony’s “Bad Boys” stayed potent. August has provided a few indicators that the good times can keep rolling, including the solid returns from Sony drama “The End of Us,” which Sesnovich attributed to the traction the intellectual property already had in the marketplace via the best-selling book.
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