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Movie Theater Trade Org NATO Rebrands As Cinema United
The National Association of Theatre Owners aka NATO will now be known as Cinema United going forward. It’s a big name change for the trade org, and one of the reasons behind are because after 60 years, they were tired of getting confused with the North Atlantic Treaty Organization. But also the name change of […]
The National Association of Theatre Owners aka NATO will now be known as Cinema United going forward. It’s a big name change for the trade org, and one of the reasons behind are because after 60 years, they were tired of getting confused with the North Atlantic Treaty Organization. NATO came to fruition in 1965, a union between The Theater Owners of America and the Allied States Association of Motion Picture Exhibitors, the latter which dates back to the 1920s.
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