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Move over Gwynnie! Coleen Rooney's I'm A Celeb swimsuit shower scenes and jungle squats were all part of a carefully orchestrated ploy to kick start her Goop-style wellness empire - as Wayne fights to save his job
Ahead of heading Down Under, Coleen, 38, signed a mega deal with wellness brand Applied Nutrition, and was taking the brands collagen capsules everyday.
Her adoring fans watched her get into the famous jungle shower - while other celebrities were reluctant to embrace the cold - and keep up her fitness routine with daily body weight squats. But Coleen's future earnings will provide a boost for the Rooney household as Brand and Culture expert Nick Ede predicted she could bank £2million after I'm A Celebrity. ITV are said to be desperate to snap up the WAG to host television shows following her successful stint on I'm A Celebrity, which saw her finish second behind winner Danny Jones.
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