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Most-Watched Super Bowl Ads 2025: Muppets, Bill Murray, Glen Powell and Kieran Culkin’s Genius Beluga Land in YouTube Top 10


Here are the top 10 most viewed Super Bowl LIX ads globally on Feb. 9, as measured by YouTube.

Super Bowl LIX was a one-sided affair as the Philadelphia Eagles punched out the Kanas City Chiefs 40-22 on Sunday night, denying KC their three-peat. The most-watched Super Bowl spot on Sunday was Booking.com’s ads featuring none other than Jim Henson’s Muppets who — along with regular non-puppet humans — are looking for the best way to book travel. Comedy and celebrities also broke through the Super Bowl ad maelstrom, including Glen Powell for Ram Trucks; Bill Murray for Yahoo; Kieran Culkin providing the voice of a genius beluga whale for NerdWallet; and Shane Gillis, Post Malone, and Peyton Manning for Bud Light.

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Kieran Culkin

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Bill Murray

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Glen Powell

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