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Most U.S. Exhibition Execs Think Traditional Moviegoing Has Less Than 20 Years as ‘Viable Business Model,’ According to New Survey
More than 50% of U.S. movie theater exhibition executives say they believe "traditional moviegoing" has less than 20 years as a viable business model.
The poll, conducted by analyst and author Stephen Follows in collaboration with cinema advertising service Screendollars, surveyed 246 U.S.-based executives in the film industry to give their opinions on the theatrical landscape’s recovery after COVID pandemic lockdowns, flexible release windowing and the future of the business amid streaming’s prominence. As the question was posed, executives were asked what they think will happen to the “traditional cinema experience” — a loose term that offers some flexibility of interpretation. In his writing, Follows leaves room for optimism that “it could be that the ‘traditional cinema experience’ evolves and changes with the times, meaning that the people, companies and locations survive but in a different form.”
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