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More rhythm, less algorithm: why Deezer’s boss is vowing to put users in control of their music
Alexis Lanternier, chief executive of the French streaming service, says it can compete with bigger rivals by rewarding the real musicians its subscribers want to support
Nestled among Alexis Lanternier’s top picks on Deezer is the Aladdin soundtrack, fighting for competition with Creedence Clearwater Revival and rapper Jul, the most listened-to artist in France. In late 2023, it with Universal, home to Taylor Swift and Lana Del Rey, to create a new royalty model designed to give popular artists greater rewards and slash revenues going to click-savvy players using bots to game the system. A spell running online shopping for Walmart in Canada followed; he then returned home to France to launch e-commerce specialist Essor, and invest in startups, before taking the Deezer job.
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