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More Latins Than Ever Know the Term ‘Latinx’ — And They Still Don’t Like It


Latins still are not fond of the word Latinx, according to a new Pew Center report.

As Billboard reported back in 2021, when Pew published the surprising findings of its 2019 research, Latinx is a term born from good intentions. The term gained popularity on college campuses and in marketing materials, and by 2018, Merriam Webster added it to its dictionary — where it defines the word as “of, relating to, or marked by Latin American heritage.” In the wake of the presidential election this month, the validity or not of the word Latinx was again brought up, but all the handwringing and dramatic reaction feels like overkill.

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