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More Hits Debut in the Hot 100’s Top 10, But They Also Burn Out More Quickly

In recent years, more than 40% of top 10 hits fall out of this position after just a week. Songs that climb into the top 10 over time last longer

Spring of 2022 brought out the superstars: Over the course of three consecutive weeks, Future released I Never Liked You, Bad Bunny put out Un Verano Sin Ti, and Kendrick Lamar returned from a five-year break with Mr. Morale & the Big Steppers. Singles that erupt high on the chart and then sink immediately are maybe thought of as viral one-offs — tracks plucked out of obscurity, usually by the masses on TikTok, incorporated into millions of videos, streamed by curious listeners, and then discarded. Listeners have always been eager to devour new releases from their favorite acts, but this activity wasn't trackable on a song level before the adoption of streaming, other than via sales or occasional radio play courtesy of individual DJs who happened to like a particular album cut.

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