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Modhaus CEO Jaden Jeong on the Importance of K-Pop Storytelling & Continuing LOONA’s Legacy

With 20 years of K-pop experience, Modhaus founder Jaden Jeong is "proposing new content, concepts and visions" with ARTMS, tripleS and more.

As documented from BTS ‘ industry-shifting trilogy albums to the multidimensional universes created by the likes of ATEEZ and aespa, storytelling has become a crucial point to help power K- pop acts to top the charts and connect closely with their ever-growing global fanbases. His exit not only marked a shift in LOONA’s sound (from forward-thinking synth and hyper-pop confections) but also abandoned the larger musical lore the 12 were developing (which included officially teased songs, a ballad project, international expansion, and more). ARTMS is working on a lot of music that will be intertwined with “BURN.” I don’t want to outright share the spoiler, but you can think of it as something after the burn, something from the ashes, almost like a new self and identity.

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