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Models on horseback and footballers on the catwalk: Vogue World’s salute to Paris
Style, celebrity and sport combine for fashion’s unofficial Olympic launch – and a reinvention of a potent brand
Pre-Olympic nerves are frayed; high water levels on the Seine after weeks of heavy rain have forced the postponement of a rehearsal for the ambitious opening ceremony, due to be conducted on barges sailing through the city. Especially one with supermodels Gigi Hadid and Kendall Jenner on horseback, Bad Bunny rapping, Sabrina Carpenter channelling Brigitte Bardot and Katy Perry in a leather harness, US actor Jeremy Pope dancing to Eartha Kitt, and iconic French ex-footballers Djibril Cissé, Blaise Matuidi and Emmanuel Petit taking a lap of honour under a photogenic midsummer sunset. Vogue World, like the Met Gala, is a charitable initiative – ticket proceeds from Paris will go to Secours Populaire, a non-profit that promotes access to sport for French children – but the ability of the event to attract serious money, with sponsorship this year from eBay and Nike, will have escaped nobody’s notice.
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