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Mo Money, Mo Product: The Notorious B.I.G. Industry Ramps Up
The Notorious B.I.G. estate has teamed with music publishing company Primary Wave on a partnership for his publishing, master recordings, and likeness.
“The estate and Primary Wave will collaborate on all business moving forward in an effort to continue the incredible and innovative work done thus far with one goal in mind, to keep the legacy of the Notorious B.I.G. The arrangement arrives at a particularly poignant moment: Voletta Wallace, Biggie’s mother and notoriously protective overseer of his legacy and estate, died last month at 78. Exactly how the late Christopher Wallace’s legacy will be monetized has yet to be spelled out, although the WSJ reported on a possible “immersive music experiences based on his catalog, some using the rapper’s digital avatar.”
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