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Mixed Picture For ProSiebenSat.1’s Full-Year Results As TV Advertising Weighs On Numbers
ProSiebenSat.1 Media's full-year financial results showed a mixed picture for the German giant.
ProSiebenSat.1 Media’s full-year financial results showed a mixed picture as the German giant this week saw content from public broadcasters ZDF and ARD fall off its streamer, Joyn. Both results were in line with guidance, with ProSieben noting private consumption and companies’ willingness to spend on ads “did not develop as positively as expected at the beginning of the year,” while the Dating & Video segment “declined in a difficult and highly competitive economic environment.” The full-year financials numbers came ProSieben this week informed users of Joyn that a “test phase” in which they could access the libraries of pubcasters ARD and ZDF directly through the service “is now over” and would not be available on-demand going forwards.
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