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Missy Elliott Manager Mona Scott-Young on Icon’s First Headlining Tour and Why Veteran Women Artists Are Resonating
Missy Elliott's manager Mona Scott-Young, founder and CEO of Monami Entertainment, on pulling off the rap icon's first headlining tour.
Mona Scott-Young says she spent the summer “bouncing back-and-forth” between two popular, concurrent tours that she produced with Live Nation: the 30-city Queens of R&B, co-starring SWV and Xscape, and the highly anticipated, 24-city Out of This World: The Missy Elliott Experience — the rap icon’s first-ever headlining gig featuring Ciara, Busta Rhymes and Timbaland. Once we get those up and running, I definitely have other ideas I’m going to develop.” And that’s not counting the multimedia mogul’s earlier business endeavors such as producing the VH1 reality flagship Love & Hip Hop, which led to Atlanta and Miami spinoffs that are in their 12th and fifth seasons, respectively. Comprising various divisions including management, a record label and a marketing group, Violator boasted such marquee R&B/hip-hop talent as Busta Rhymes, LL COOL J, 50 Cent, Mariah Carey, Fantasia and Elliott.
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