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MipJunior: Streamers’ Kids Content Acquisitions Increase as Commissioning Plunges – Ampere Analysis
Opening MipJunior, Ampere Analysis charted over two decades the rise and fall of kids content commissions and rise of acquisitions.
That changed my consumer experience!” said analyst firm Ampere Analysis ’s Research Manager Olivia Deane, invited to discuss audience’s shift in the last 20 years, structural adaptations and new business models in kids’ content at MipJunior ’s opening session Oct. 18. During the years 2004-2014 defined by Dean as “the first age of on-demand,” “children had the ability to access media at any time, and were more likely to have more than one TV connected device than households without,” noted the expert. Despite an uplift of streamers’ customer base in 2024 with the introduction of ad tiers, OTT’s growth of revenue generating units (RGUs) that had been growing steadily since 2015 are due to reach a maturity point in the next couple of years, and net adds by 2026 will be lower than a decade ago, according to Ampere.
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