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Mipcom Cannes to Spotlight Donald Trump’s Rise Through Reality TV With ‘Apprentice in Wonderland’ Session

Mipcom has invited 'Apprentice in Wonderland' author Ramin Setoodeh to discuss the role of the hit series ahead of the U.S. presidential election.

In the run up to the U.S. presidential election, Mipcom Cannes will turn the spotlight on the New York Times bestseller “ Apprentice in Wonderland: How Donald Trump and Mark Burnett Took America Through the Looking Glass.” Written by Variety ‘s co-editor-in-chief Ramin Setoodeh, the book examines the critical role of the reality TV series The Apprentice in launching the political career of Donald Trump and its impact on popular culture. “To learn of the circumstances, conversations and, often, the conflicts that cemented a global persona, became a catalyst for one successful US presidential run, and potentially a second, while in so doing creating one of the world’s most popular and enduring formats is both fascinating and timely,” Smith continued.

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