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Mip London Won’t Be a ‘Rival Event’ to London TV Screenings, Says Director Lucy Smith, Teasing ‘More Content, More Deals and More Networking’
Lucy Smith shares the inspirations and ambitions for Mip London, which she assures is 'not a rival event' the the London TV Screenings.
We don’t see Mip London as an ‘either-or’; we are setting up to attract additional buyers and lean into areas that are currently underserved, such as unscripted or FAST. While the decision to cancel MipTV, which used to take place in April, wasn’t easy – “There was a decline in the number of companies [attending] and we felt the time has come to make a radical change” – Smith is hoping to provide the attendees with a new “central hub” and program highlights such as FAST and Global Summit, YouTube Deep Dive and Fresh TV by The Wit, or even a new co-production summit dedicated to kids’ content, supported by the BBC and Sky. We talk about co-exclusivity, co-branding, collaboration and collective,” she noted, highlighting other themes from profiling top new buyers and new exporters to exploring brand partnerships, AI production tools, Ips crossing genres and AVOD as “the next format nursery.”
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