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MIP London Boss Says New UK Confab Will Be Complementary To Screenings As She Prepares For Launch & Looks Beyond 2025
MIP London: Organizers Finesse Plans And Prepare For Launch
With MIP London just over the horizon, Lucy Smith has a big challenge: to prove the need for a newbie event and convince sceptics that this will bring more of the industry’s top-tier execs to the English capital in Feb. Wednesday and Thursday will have a Global Streaming Strategies Summit, with the likes of Evan Shapiro and Tellycast’s Justin Crosby delving into FAST, AVOD, connected TV and next-gen content. Smith is also director of MIPCOM in October, which remains the biggest international TV gathering of the year and is keen to heed lessons from that event, which explains the programming and lean into digital and co-production.
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