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Milestone PBS-Amazon Deal Will Bring 150 Local Stations, Two New FAST Channels To Prime Video
A new public TV era is dawning, with a milestone PBS-Amazon deal bringing 150 local stations, PBS Kids and two new FAST channels to Prime Video.
The multifaceted agreement is designed to take advantage of the surging FAST business, as research shows that two in three U.S. viewers access the channels. That made it worth the “engineering challenge” and “complexity” of knitting together dozens of local stations, with underwriting messages needing to go only to specific markets. In a press release, Rubenstein said the deal is “part of the PBS commitment to make trusted content available to all households across as many platforms as possible.
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