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Milan fashion week: it’s a family affair as Fendi celebrates centenary


Italian fashion label marks 100-year milestone with great-great-grandsons of founders Edoardo and Adele

The Fendis celebrated 100 years in fashion with a show that began with a cameo by Dardo and Tazio, seven-year-old great-great-grandsons of house founders Edoardo and Adele. This night was both business – over 1,000 guests, more than 100 new outfits which will soon be on sale, a stellar cast including British models Yasmin Le Bon, 60, and Penelope Tree, 75 – and sentiment. So named because of a svelte profile that allowed it to be tucked under an arm like a French loaf being carried home from the boulangerie, the Baguette became Fendi’s foremost product, namechecked in Sex and the City.

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