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Mike Sneesby Appointed CEO of Top Middle East Broadcaster MBC Group as Sam Barnett Heads to European Media Group CME
Mike Sneesby has been appointed CEO of top Middle East broadcaster MBC Group as Sam Barnett steps down.
Barnett will now join PPF Group’s Central European Media Enterprises as its Prague-based CEO. Sneesby left Nine Entertainment, which spans TV, streaming and newspapers, in September 2024 following months of turmoil including the passing of a staff no confidence motion against him and the group’s board of directors. Streaming is booming across the Middle East and North Africa (MENA) region, where the OTT subscription video market enjoyed robust 13% growth in 2023, led by local players Shahid and StarzPlay, according to media analyst Omdia.
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