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Mike Martinovich, Nashville Music Industry Veteran, Dies at 81
Mike Martinovich, a longtime Nashville music executive, is dead at 81. During his career, he worked with Michael Jackson, Dolly Parton and more.
He was later promoted to vp of merchandising and spent the next decade at CBS Records’ New York headquarters, working with artists including Bruce Springsteen, Michael Jackson, Pink Floyd, Journey and James Taylor. In that role, he directed marketing strategy for artists including Tammy Wynette, George Jones, Merle Haggard, Dolly Parton, Willie Nelson, Mary Chapin Carpenter, Rosanne Cash, Charlie Daniels, Joe Diffie and Rodney Crowell. In 2003, Martinovich and a trio of partners launched The Consortium, which offered strategic consulting for Broken Bow Records (BBR) and oversaw branding and licensing for The Weather Channel.
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