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Microsoft, Google, OpenAI, Apple, Meta Targeted in U.K. Creators’ AI Content Crackdown


Microsoft, Google, OpenAI, Apple and Meta are facing heat from the U.K.'s creative community over the use of copyrighted material in AI development.

The Creators’ Rights Alliance (CRA) has fired off a stern warning to these tech behemoths and others in the software development sector, demanding an end to the unauthorized use of creative works for AI training and operation. The CRA provided the example of an illustrator discovering their work on a new site, incorrectly attributed to another artist; and voice cloning without consent affecting high-profile figures like Stephen Fry and Scarlett Johansson. The alliance outlined seven key demands for AI developers, including full transparency about works used, obtaining prior authorization from creators and rightsholders, offering appropriate remuneration, and providing attribution in all cases.

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