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Micro-Drama Genre Booms In Asia As Top Apps Surpass 150M Active Users – Omdia Report
Micro-drama apps such Dramabox, Goodshort, Reelshort and Shortmax are booming in Asia, and growing elsewhere, an Omdia report shows.
EXCLUSIVE: Asia’s top five micro-drama apps reached a cumulative total of 150 million monthly active users (MAU) in February, while China-based companies achieved significant growth in the genre over the last year, according to an Omdia report. Apps such Dramabox, Goodshort, Reelshort and Shortmax – which offer episodes lasting for around 60 to 90 seconds – have also experienced significant growth in the Philippines, Indonesia, Brazil and even the U.S. Similarly, in September last year, Watcha launched Shortcha, a dedicated micro-drama service, featuring content from South Korea, China, Japan, and the US.
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