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Michelle Obama To Headline Featured Session At SXSW
Obama will appear with her brother Craig Robinson.
Her belief that we lift each other up by sharing our stories with one another is a core part of the SXSW experience and a key catalyst in helping creative people achieve their goals. Since Barack Obama’s term ended in 2017, the former first lady has written the best-selling memoir Becoming and they launched a production company, Higher Ground. Robinson is the executive director of the National Association of Basketball Coaches and hosts the Higher Ground podcast Ways To Win.
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