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Michael Sheen's controversial drama The Way flops on the BBC as its finale sees 'lowest ever' primetime ratings
Only 697,000 viewers watched the final episode of BBC's The Way, driected by Michael Sheen. It is the lowest figure recorded for a prime time drama finale.
But only 697,000 viewers watched the final episode and it was trounced in the ratings by the launch of Celebrity Big Brother on ITV, which had an audience of 2.3 million, The Telegraph reported. Other dramas available as on-demand box sets have outperformed The Way such as ITV's Mr Bates vs the Post Office, which had a launch audience of 3.9million in January and added millions more via catch-up. 'These three hours spent denouncing England's oppression of the Welsh eventually blundered to a close in a mess of disconnected scenes.
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