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Michael Kassan, Ad World’s Ultimate Fixer, Faces Broken Down Relationship With UTA
Michael Kassan has enjoyed a reputation as Madison Avenue's ultimate fixer, but his relationship with UTA seems to have fallen beyond repair.
In an explosive arbitration filing that surfaced Tuesday, Kassan alleged UTA, which snatched up his marketing consultancy, MediaLink, for $125 million in late 2021, had undermined the business since his arrival. At stake is a little-known but savvy business operation, MediaLink, that has for years served as a sort of behind-the-scenes advisors to executives in the technology, media, entertainment and advertising sectors. UTA played a key role in helping General Motors devise two standout Super Bowl commercials in 2022 that relied on contributions from actor Michael Myers and “Sopranos” creator David Chase.
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