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Michael Jordan Joining NBCUniversal’s NBA Coverage As Special Correspondent
NBA legend Michael Jordan will appear as a special correspondent on NBCUniversal's coverage of the league when it begins its rights deal in this fall.
Stunning the crowd at Radio City Music Hall, NBCU included the news in a major segment of its upfront presentation to advertisers. Now more than 20 years removed from his playing career, Jordan has stayed involved in pro sports as an owner, but has not been a constant presence around the NBA. “It doesn’t get any more electrifying than that,” lead sports anchor Mike Tirico said after the video announcement, which was preceded by an orchestral version of NBA on NBC theme “Roundball Rock,” led by its composer, John Tesh.
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