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Michael Johnson, Winners Alliance to Create Fan-Focused Track League
Olympic champion Michael Johnson is determined to revive his beloved track and field by creating a fan-focused league.
As reported by our sister site Sportico, Johnson, one of the greatest sprinters of all time, is partnering with Winners Alliance to develop a new track league that aims to better engage existing fans by providing a TV-friendly product to promote the sport’s biggest stars and draw new audiences through unique storytelling. Winners Alliance, a global athlete licensing and sponsorship firm that is serving as the operator and capital partner, claims it has already made the single largest investment in track and field history for the venture—a seven-figure sum, according to a source. Track and field saw an encouraging viewership jump a couple years ago when the U.S. hosted the first ever outdoor world championships and turned in its largest audience since 2015 (averaging 834,000 viewers across NBC, USA Network and CNBC).
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